Brand Hijacking
Brand hijacking involves usurping a company's visual identity, name, or digital assets to deceive its customers or partners. Copied logos, fake social profiles, fraudulent domains: the attack vectors are numerous.
Définition
Brand hijacking is the unauthorised use of a brand's identity elements — name, logo, visual style, communication tone — for fraudulent purposes. Attackers create fake online presences to deceive customers, collect data, sell counterfeits, or tarnish the reputation of the legitimate brand.
Exemples
Typical cases: fraudulent Google Ads use your brand name to divert customers to a competitor or scam site; fake Instagram or LinkedIn accounts impersonate your brand to capture leads; an unauthorised reseller uses your logo to sell counterfeit products.
How Scourio detects this threat
Scourio monitors search results, paid ads, and new domain registrations containing your brand name. Any unauthorised use of your assets is flagged with contextual information to facilitate filing a complaint or submitting a takedown request.