SEO & Security Glossary — Scourio

Negative SEO

Negative SEO encompasses malicious tactics aimed at lowering a competitor's search rankings. Mass toxic backlinks, duplicate content, crawl spam: these attacks can have lasting consequences on your organic visibility.

Définition

Negative SEO is the set of deliberately malicious practices designed to penalise a competitor's site in search engine eyes. This includes artificially creating toxic backlinks, duplicating and distributing your content on low-quality sites, abusive crawling to exhaust your crawl budget, or submitting false spam reports to Google.

Exemples

Common attacks: creating thousands of backlinks from adult or gambling sites to your top-performing pages; scraping your articles and publishing them on spam sites before the original is indexed; sending malformed requests to saturate your server and degrade the user experience measured by Google.

How Scourio detects this threat

Scourio detects abnormal spikes in your backlink profile, monitors duplication of your content across the web, and analyses suspicious access patterns. Anomalies trigger alerts classified by priority level for rapid action.

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