SEO Poisoning
SEO poisoning is the malicious manipulation of search results to harm your brand or deceive your visitors. Bad actors get fake sites or harmful content to appear in SERPs in place of your legitimate pages.
Définition
SEO poisoning is an attack technique that involves optimising malicious pages to appear in search results related to your brand, products, or strategic keywords. These pages may distribute malware, steal credentials, or divert your qualified traffic to fraudulent destinations.
Exemples
Real-world examples: a competitor bulk-buys backlinks to a clone of your domain to outrank your pages in Google; hackers create infected pages that rank for your brand name; rogue affiliates hijack your commercial queries with counterfeit offers.
How Scourio detects this threat
Scourio continuously monitors the SERPs associated with your domain and target keywords. The moment a suspicious result appears — clone site, unauthorised page, fraudulent ad — you receive an alert with the URL and recommended reporting steps.